BrandsTrack

Review       There is a quiet revolution happening in Public Relations, and no, it is not another rebrand of “storytelling.” It is about moving past the era of PR reports that rely on vibes, assumptions, or a really slick PowerPoint. The stakes are higher now. Clients, boards, and stakeholders want more than good feelings—they want evidence.    Read More

Philip Odiakose   Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you see thisRead More

      In spite of the economic headwinds individuals and businesses have continued to battle with in Nigeria, a recent report has shown that fintech, telecommunications and railing hailing sectors have maintained a robust media presence and public awareness footprint.     This sustained success is attributed to strategic media relations, effective marketing campaigns, and the impressive data sharedRead More

Philip Odiakose Philip Odiakose is  the  Chief Media Analyst at P+Measurement Services. In this piece, the advocate of Media Monitoring and  Public Relations (PR) Measurement and Evaluation in Nigeria,  discusses the role of PR in enhancing public perception, while warning of the dire consequences of any attempt by the practice  to evaluate its own work.     Public Relations isRead More

                                        Ahmed Olajide Olabisi Co-founder of Eybrids, Ahmed Olajide Olabisi, has described deepfakes, a synthetic media using artificial intelligence (AI), as posing serious threats to the media ecosystem. Olabisi raised the concerns in a paper,  titled, “The Threat of Deepfakes: AIRead More