BrandsTrack

  September data signalled strengthening growth momentum in Nigeria’s private sector as a rapid rise in new orders spurred the fastest increase in business activity since February 2022. With workloads rising, companies ramped up purchasing activity and took on extra staff, although employment rose only modestly.   Meanwhile, inflationary pressures were also marked, with companies increasing their selling prices atRead More

  LEADERSHIP & GOVERNANCE     John Adewakun   A Legal and Political Analysis of the 15th August 2026 Governorship Election By John Oluwasina Adewakun, Esq. Legal Practitioner | Political Analyst | Immediate Past Secretary, Nigerian Bar Association, Gwagwalada Branch   INTRODUCTION: OSUN STATE AT A POLITICAL CROSSROADS   On Saturday, 15th August 2026, the people of Osun State willRead More

    It’s no longer news that the Federal High Court sitting in Lagos has recently set aside the ₦60 billion regulatory fine the Advertising Regulatory Council of Nigeria (ARCON) impose on Facebook Nigeria Operations Limited (FNOL) in October 2024.  Hon Justice Yelim Bogoro’s decision in suit FHC/L/CS/2205/2024 has been reported widely in the days since, and much of thatRead More

Review       There is a quiet revolution happening in Public Relations, and no, it is not another rebrand of “storytelling.” It is about moving past the era of PR reports that rely on vibes, assumptions, or a really slick PowerPoint. The stakes are higher now. Clients, boards, and stakeholders want more than good feelings—they want evidence.    Read More

Philip Odiakose   Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: “Hey, did you see thisRead More