BrandsTrack

Lolu Akinwunmi     Former Chairman of the Advertising Practitioners Council of Nigeria (APCON), now Advertising Regulatory Council of Nigeria (ARCON), Mr. Lolu Akinwunmi, has charged practitioners and agencies, within the nation’s marketing communication space to brace up  for technology-induced disruptions in the space or face extinction.   Akinwunmi, while speaking on the State of ADvertisng in Nigeria with theRead More

Steve Babaeko   With the successful conclusion of the 2024 Annual General Meeting (AGM) of the Advertising Agencies Association of Nigeria (AAAN), and the election of a new President, Mr. Lanre Adisa, the association’s immediate Past President, Mr. Steve Babaeko, has expressed the delight that his EXCO was able to make its impact felt, and, in consequence, leave the associationRead More

  As preparations for the 2024 edition of the African Brands Innovators Forum intensify, organisers   have announced July 15, 2024, as the date for the industry-shaping event, tagged, “Meeting the Brands Innovation Challenge”.     The organisers, in a statement made available to  Brands Track, explained that the event will feature thought-provoking keynote sessions, engaging panel discussions, hands-on workshops, andRead More

      In a bold and visionary move, TECNO Mobile has announced a groundbreaking initiative to renovate 100 football fields across AFRICA over the next five years. This ambitious project, aimed at enhancing community infrastructure and promoting the beautiful game, reflects TECNO’s deep commitment to the spirit of football. Notably, TECNO’s dedication to the sport is evident with itsRead More

The management of Nigerian Breweries (NB) Plc has said that the decision to come up with ‘The Big Weekend Experience’, an admixture of beer and music event, stemmed from the need to excite its consumers, further connect with them, and enrich their weekends. Speaking at the media briefing  to signify the commencement of the initiative that will see 20 topRead More