BrandsTrack

INTERVIEW Lekan Fadolapo   The Director General, Advertising Regulatory Council of Nigeria (ARCON),  Dr. Lekan Fadolapo, in this interview granted Marketing Edge TV, recently, broke his silence on the two court judgments from Federal High Courts in Lagos and Lokoja, expressing his concerns on the grave implications of the LagosCourt judgement for the nation’s marketing communication ecosystem, if allowed toRead More

  The management of the Lagos State Signage and Advertisement Agency (LASAA) has said additional 15 offices have been opened across the state to further enhance  its operations in the state.   The agency’s  Managing Director, Prince Fatiu Akiolu, while speaking with top media practitioners, recently,   in Lagos, also disclosed that the agency was  able to improve on the 18Read More

Eniola Mayowa   In this interview, Public Relations expert, Public Speaker and CEO, Stepcraft,  Eniola Mayowa, talks about issues surrounding PR practice in Nigeria, insisting practitioners have not been able to be part of the solution to the nation’s huge image deficit issue since the practice is still being largely snubbed by government. Excerpts:     Q: Stakeholders in theRead More

Lanre Adisa   Seasoned marketing communications practitioner,  Lanre Adisa, was recently elected President, Advertising Agencies Association of Nigeria (AAAN), and Heads of Advertising Sectoral Group (HASG). In this maiden chat with the media, the Group Chief Executive Officer of Noah’s Ark talks on sundry industry issues, and his plans at repositioning the sector for growth. Excerpts       OnRead More

Steve Babaeko   Steve Babaeko is the Chief Executive Officer of  X3M Ideas, and  Immediate Past President, Association of Advertising Agencies of Nigeria (AAAN). In this recent interview, he touches on his two-term tenure at the helm of affairs of the association, the state of Nigeria’s creative industry, and how the industry should begin to own narratives, regarding the countryRead More