BrandsTrack

    It’s no longer news that the Federal High Court sitting in Lagos has recently set aside the ₦60 billion regulatory fine the Advertising Regulatory Council of Nigeria (ARCON) impose on Facebook Nigeria Operations Limited (FNOL) in October 2024.  Hon Justice Yelim Bogoro’s decision in suit FHC/L/CS/2205/2024 has been reported widely in the days since, and much of thatRead More

  As critical stakeholders in the nation’s integrated marketing communication ecosystem prepare for this year’s National Advertising Conference (NAC), the  Chairman, National Advertising Conference Committee, Mr. Tunji Adeyinka, has  assured that this year’s edition of the annual conference would serve as a strategic platform for meaningful dialogue, among stakeholders.   This, he explained, has become imperative as the nation’s marketingRead More

Biodun Shobanjo   The Doyen of Advertising and  Chairman of Troyka Group, Dr. Biodun Shobanjo has  described the nation’s advertising as big business, with a value likely to hit the N1Trillion mark, in the next four years.   Making this prediction at the Fellowship Induction, held by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently, the doyen ofRead More

    The Advertising Regulatory Council of Nigeria (ARCON) has said the controversial Bokku  Supermarket advertisements, circulated on the social media space,  before being pulled down, were  neither submitted, vetted, nor approved by the Advertising Standards Panel (ASP),  before exposure.     Describing the materials as offensive and denigrating a Nigerian ethnic nationality, the agency’s Director General, Dr. Lekan Fadolapo,Read More

      The President, Media Independent Practitioners Association of Nigeria (MIPAN) Dozie Okafor has  commended the Advertising Regulatory Council of Nigeria (ARCON) on the annual industry summit, the National Advertising Conference (NAC), noting the industry would need more of such conferences to remain relevant.     Okafor, who stated this, recently, in Lagos,  stated that the present economic realitiesRead More