BrandsTrack

Biodun Shobanjo   The Doyen of Advertising and  Chairman of Troyka Group, Dr. Biodun Shobanjo has  described the nation’s advertising as big business, with a value likely to hit the N1Trillion mark, in the next four years.   Making this prediction at the Fellowship Induction, held by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently, the doyen ofRead More

    The Advertising Regulatory Council of Nigeria (ARCON) has said the controversial Bokku  Supermarket advertisements, circulated on the social media space,  before being pulled down, were  neither submitted, vetted, nor approved by the Advertising Standards Panel (ASP),  before exposure.     Describing the materials as offensive and denigrating a Nigerian ethnic nationality, the agency’s Director General, Dr. Lekan Fadolapo,Read More

      The President, Media Independent Practitioners Association of Nigeria (MIPAN) Dozie Okafor has  commended the Advertising Regulatory Council of Nigeria (ARCON) on the annual industry summit, the National Advertising Conference (NAC), noting the industry would need more of such conferences to remain relevant.     Okafor, who stated this, recently, in Lagos,  stated that the present economic realitiesRead More

Apex regulatory authority in the nation’s advertising space, the Advertising Regulatory Council of Nigeria (ARCON) has expressed concerns over a fake AI- generated advertisement, using the image and video of President Bola Ahmed Tinubu to solicit for investment in a Ponzi scheme, while warning  media owners to ensure promotional items, used on their spaces, get the required approval before exposure.Read More

Lekan Fadolapo   The Advertising Regulatory Council of Nigeria (ARCON), has said though  its Advertising Industry Standard of Practice (AISOP), one of its reform tools, has recorded over 75 percent compliance since its introduction in Year 2022, it would still go after violators to ensure full compliance.     The Council’s Director General, Dr. Lekan Fadolapo,  stated this at aRead More