BrandsTrack

    Practitioners in the nation’s marketing space have argued that despite the  growing influence of technology, especially the advent of Artificial Intelligence (AI) in marketing, human element of marketing still remains key for brands, desirous of remaining relevant in the space.   This  position was contained in a commuique issued at the end of the three-day Annual Marketing ConferenceRead More

                Segun McMedal   The Nigeria Digital Public Relations Summit has announced the constitution of a six-member Advisory Board that will provide independent counsel, industry insight, and strategic support to strengthen the Summit’s relevance, reach, and impact. The establishment of the Board, comprising  respected professionals from Public Relations (PR), Strategic Communications, Media, andRead More

      The President of National Institute of Marketing of Nigeria (NIMN), Dr. Bolajoko Bayo-Ajayi has said the decision to hold the women in marketing event, tagged “Leadhers in Marketing” stemmed from the need to give women in the profession, the necessary push to enable them have a voice in the top echelon of the practice.   Bolajoko, whoRead More

    Following a rigorous and transparent evaluation by the Awards Decision Council (ADC) of the Nigerian Marketing Awards (NMA), the board of the Award  has announced  MTN, Heineken, Cussons Carex and Goldberg,  Top 4 finalist brands, shortlisted for the  Brand of the Year 2025 Category.     The brands, the Council says,  represent the very best in innovation, consumerRead More

  The Board of Consumers Value Awards (CVA) has explained  that its decision to introduce public sector agencies into the Awards categories, for the first time, is to enable the Awards track how government institutions measure up in consumer satisfaction and trust.     The Awards Convener, Akonte Ekine, stated that  while state governments were observed,    in the pastRead More