Why PRISA, NIPR, PRSK, APRA, others must make ‘The Science of Public Relations ‘ global standard for PR Pros – Elikene
Review There is a quiet revolution happening in Public Relations, and no, it is not another rebrand of “storytelling.” It is about moving past the era of PR reports that rely on vibes, assumptions, or a really slick PowerPoint. The stakes are higher now. Clients, boards, and stakeholders want more than good feelings—they want evidence. Read More
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