President, NIMN, Dr. Bolajoko Bayo-Ajayi, middle; Registrar, NIMN, Thelma Okoh, 3rd from left; and some brand journalists, after the media session.

 

 

The newly-elected President of the National Institute of Marketing of Nigeria (NIMN), Dr. Bolajoko Bayo-Ajayi, has said  one of the priorities of her administration  is to  drive engagement, enhance members’ pride and re-ignite their interests in the affairs of  the institute.

 

The new NIMN boss, in an informal session with the media over the weekend, in Lagos, also stated that one of the strategies of the administration will be to truly engage members, noting that if the institute is able to re-ignite  50 percent of such waning interests, it would go a long way in enhancing the institute’s fortunes.

 

Besides, she expressed the determination of the new administration to make the institute’s value proposition more compelling.

 

“We’ll let members see the value-adding side of the institute, and at the same time let those practising the profession without being members of the institute  see reasons why it is wrong to do that,” she stated.

 

 

Bolajoko also stated that of utmost priority is  the issue of collaboration. She expressed her administration’s commitment  to forging strategic collaborations, with the aim of enhancing the institute’s fortunes, and making  it more appealing to stakeholders.

 

According to her, the institute recently signed a Memorandum of Understanding (MoU) with the Nigerian Institute of Public Relations (NIPR) to demonstrate its readiness to walk the talk of building bridges, between it and relevant bodies.

 

 

The new NIMN boss acknowledged the huge, but not insurmountable tasks, especially in the area of sparse human resources, before the administration, as it settles down for the business of overseeing the affairs of the institute.

 

 

“But we intend to leverage technology, and also work smart. This, we believe, will enable us achieve so much, with those few human resources,” she  added.