BrandsTrack

    The Advertising Regulatory Council of Nigeria (ARCON) has described as illegal the directives, by state signage agencies in Ondo and  Enugu States, requesting  all practitioners, advertisers, and advertising agencies involved in out of home advertising  to submit some categories  of advertisement, such as political, gaming, lottery and brand advertisements before exposure; arguing such  laws are alien to theRead More

INTERVIEW Lekan Fadolapo   The Director General, Advertising Regulatory Council of Nigeria (ARCON),  Dr. Lekan Fadolapo, in this interview granted Marketing Edge TV, recently, broke his silence on the two court judgments from Federal High Courts in Lagos and Lokoja, expressing his concerns on the grave implications of the LagosCourt judgement for the nation’s marketing communication ecosystem, if allowed toRead More

    As part of its efforts aimed at inculcating responsible advertising culture, among stakeholders in the nation’s Advertising space, the Advertising Standards Panel (ASP), an organ of the Advertising Regulatory Council of Nigeria (ARCON), has announced plans to host a session with stakeholders in the industry.     Tagged, ‘Promoting Responsible Advertising In Nigeria’, the forum scheduled for Thursday,Read More

    The Advertising Regulatory Council of Nigeria (ARCON) has explained that it has become imperative to enforce the media rates deregulation, and other new policies it just rolled out, to enable it reposition the nation’s advertising industry.     Giving the explanation in Lagos, recently, while unveiling the sweeping reforms, in Lagos,   Dr. Lekan Fadolapo stated that theRead More