The Advertising Regulatory Council of Nigeria (ARCON) has said the controversial Bokku  Supermarket advertisements, circulated on the social media space,  before being pulled down, were  neither submitted, vetted, nor approved by the Advertising Standards Panel (ASP),  before exposure.

 

 

Describing the materials as offensive and denigrating a Nigerian ethnic nationality, the agency’s Director General, Dr. Lekan Fadolapo, assured that the agency would take all necessary steps, including legal actions, to sanction the platform owners, advertisers, and agencies, engaged in the exposure of the unapproved advertisements, in line with the Nigerian law.

 

 

According to him, a special monitoring and enforcement task force had been mandated to track all unapproved advertisements across media platforms, exposed to the Nigerian market.

 

 

While expressing the agency’s appreciation to Nigerians who had continued to notify it of gross violation of advertisement ethics, Fadolapo urged the public  to also support the agency’s initiatives by reporting any unethical, deceptive, illegal, and/or those with unrealistic claims and promises.