As critical stakeholders in the nation’s integrated marketing communication ecosystem prepare for this year’s National Advertising Conference (NAC), the  Chairman, National Advertising Conference Committee, Mr. Tunji Adeyinka, has  assured that this year’s edition of the annual conference would serve as a strategic platform for meaningful dialogue, among stakeholders.

 

This, he explained, has become imperative as the nation’s marketing communications landscape continues to evolve amidst economic pressure, rapid digital transformation, artificial intelligence, and changing consumer behaviour.

 

Adeyinka, while speaking on the committee’s preparation for the conference, scheduled for November, this year, in Abuja,  added that arrangements have been finalized to bring together leading professionals across the marketing communications value chain to  add colour to the annual event.

 

He expressed the optimism that the conference would provide the opportunity for advertisers, agencies, media owners, regulators, technology innovators, and business leaders, to examine the trends, disruptions, and opportunities shaping the future of the industry.

 

Besides, Adeyinka noted,  the 2026 NAC would also present a unique opportunity for brands, corporate organizations, agencies, and solution providers to connect directly with key decision-makers and industry leaders.

 

Tagged “Repositioning the Marketing Communications Industry for the Next Frontier”, the conference will feature insightful keynote sessions, high-level panel discussions, industry papers, and exhibitions centred on critical  industry themes.

 

Some of the themes to be discussed at the conference include: Is the Industry Ready for the Next Frontier?;  Rethinking Marketing Communications: The CMO’s Perspective;  Is the Agency Sector Ready for the Next Frontier?;  and The Future of Broadcast Media in Nigeria: Audience Measurement Systems.

 

Others include:  Regulation in the Next Frontier: Regulating Digital Marketing and AI in Nigeria;  The Nigerian Creative Economy: The Place of the Advertising Industry;   and The Future of Awards in the Marketing Communications Industry.