Articles by: Brandstrack

At NMA 2023, expert counsels marketers on AI, IoT

At NMA 2023, expert counsels marketers on AI, IoT

News November 20, 2023 at 11:07 am 0 comments

L-R: Birgitta Agene,  Oseremen Agenmonmen, Convener, NMA, Tony Agenmonmen; and Edewede Agenmonmen, at the  2nd Edition of the Award held recently in Lagos.     A marketing Communications expert and former Managing Director/CEO STB-McCann, Sir Steve Omojafor, has charged marketing practitioners to see Artificial Intelligence  (AI) as a tool,  complimenting  their natural intelligence,  rather than treat it as a threat.Read More

Brandlife emerges Experiential Marketing Agency of the Year

Brandlife emerges Experiential Marketing Agency of the Year

News November 16, 2023 at 4:29 pm 0 comments

  Nigerian Experiential Marketing Agency, Brandlife, has won the award for the best Experiential Marketing Agency of the Year at the prestigious Nigerian Marketing Awards (NMA), held recently.     The annual Awards, which recognises marketing excellence in Nigeria, also seeks to reward and celebrate outstanding brands, personalities and organisations in the Nigerian marketing industry.   The awards are endorsedRead More

OAAN  rebrands, retains acronym, as Sola Akinsiku leads new EXCO

OAAN rebrands, retains acronym, as Sola Akinsiku leads new EXCO

News October 29, 2023 at 6:23 am 0 comments

  The Outdoor Advertising Association of Nigeria (OAAN) has announced its decision to change name and unveil a new logo,  at the association’s 38th Annual General Meeting (AGM), held in Asaba, Delta State, over the weekend.   The rebranding, described by its leadership as part of its efforts at repositioning the association, also saw the emergence of a the association’sRead More

ISSAN Industry Roundtable: Stakeholders make case for 'Nigerian Identity' System

ISSAN Industry Roundtable: Stakeholders make case for ‘Nigerian Identity’ System

More News October 29, 2023 at 5:56 am 0 comments

    As the world celebrates Cybersecurity Awareness Month,  this October,  stakeholders in the Nigerian cyber space have made a strong case for an Integrated Identity Management System, ‘The Nigerian Identity’, that  will allow international passport, phone number,  and Bank Verification Number (BVN), belonging to one individual,  grafted onto one composite interconnected file for easy detection and tracking of cybercrime  perpetrators.Read More

CEPAN assures FG of support, makes case for Backward Integration on cement

CEPAN assures FG of support, makes case for Backward Integration on cement

More News October 24, 2023 at 11:36 pm 0 comments

                                   Prince David Iweta The Cement Producers Association of Nigeria (CEPAN), has assured the federal government of its readiness to support the federal government’s infrastructure drive, reduce the price of cement and ensure its price stability, if the federal government will only revisit theRead More