BrandsTrack

Apex regulatory authority in the nation’s advertising space, the Advertising Regulatory Council of Nigeria (ARCON) has expressed concerns over a fake AI- generated advertisement, using the image and video of President Bola Ahmed Tinubu to solicit for investment in a Ponzi scheme, while warning  media owners to ensure promotional items, used on their spaces, get the required approval before exposure.Read More

Lekan Fadolapo   The Advertising Regulatory Council of Nigeria (ARCON), has said though  its Advertising Industry Standard of Practice (AISOP), one of its reform tools, has recorded over 75 percent compliance since its introduction in Year 2022, it would still go after violators to ensure full compliance.     The Council’s Director General, Dr. Lekan Fadolapo,  stated this at aRead More

In a landmark ruling that strengthens the regulatory powers of the Advertising Regulatory Council of Nigeria (ARCON), the Federal High Court sitting in Lagos has declared that ARCON has the legal authority to regulate advertising across all media platforms, including traditional outlets like print and broadcast, as well as digital and social media. The ruling was delivered by Honourable JusticeRead More

    The Advertising Regulatory Council of Nigeria (ARCON) has, again, expressed  grave concerns over some  spurious  advertisement contents being exposed on the social media, blaming some brand owners of taking advantage of the ‘loose opportunities’ offered by online platforms to make such unethical claims.       The Council, in a statement issued on Wednesday by its Director General,Read More

    The nation’s Integrated Marketing Space was, without doubt, an interesting space in Year 2024. It was the year it recorded the milestone of, for the first time, determining the sector’s contribution to the nation’s Gross Domestic Product (GDP).       Industry watchers, however, believed Year 2025, is likely to produce more of such milestones, industry watchers haveRead More