BrandsTrack

    What began as a performance on one of the world’s biggest stages has evolved into a global communications phenomenon that demonstrates the growing power of African storytelling, purpose-driven advocacy and reputation-led influence.   A newly released Media Intelligence Report by P+ Measurement Services reveals that Nigerian music icon Davido’s participation during the FIFA World Cup 2026 generated extraordinaryRead More

Philip Odiakose     In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value Equivalency (AVE). For over a decade, AVE has been used by PR professionals and organizations as a means to assign a monetary value to earned media coverage by equating it with the cost of equivalent advertisingRead More