BrandsTrack

Review       There is a quiet revolution happening in Public Relations, and no, it is not another rebrand of “storytelling.” It is about moving past the era of PR reports that rely on vibes, assumptions, or a really slick PowerPoint. The stakes are higher now. Clients, boards, and stakeholders want more than good feelings—they want evidence.    Read More

    Stanbic IBTC Insurance Limited proudly co-sponsored the Insurance Industry Conference 2025, organised by Business Day in Lagos, recently.   Tagged: “Resilience and Growth in Uncertainty,” the conference  served as an essential starting point for discussions, bringing together key players from across the insurance sector to address the challenges and opportunities that lie ahead. In his opening speech, theRead More

  Stanbic IBTC Bank recently hosted a two-day interactive workshop for its corporate clients, focusing on the adoption of the Nigeria Customs Service’s newly- launched unified customs management system, B’Odogwu.     The specialised training, attended by nearly 100 key trade clients, was developed in direct response to businesses’ needs, since B’Odogwu’s implementation in March 2025; addressing operational challenges disruptingRead More

    A new book,  aimed at helping  PR and communications professionals move beyond assumptions and perception-based reporting toward data-driven, objective-led measurement that commands credibility in boardrooms, has been launched.     Titled, “The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation”,  the book, authored  by one of Africa’s leading intelligence experts and PR Measurement authorities, PhilipRead More

In a landmark ruling that strengthens the regulatory powers of the Advertising Regulatory Council of Nigeria (ARCON), the Federal High Court sitting in Lagos has declared that ARCON has the legal authority to regulate advertising across all media platforms, including traditional outlets like print and broadcast, as well as digital and social media. The ruling was delivered by Honourable JusticeRead More