Nigeria’s independent media intelligence and PR measurement agency, P+ Measurement Services, has said this year’s edition of EvaluatePR will have its thematic focus woven around rapid rise of automation and Artificial Intelligence (AI) in media and communications, and how the development is reshaping reputation management.
Tagged: “Reputation, Reality, and the Risk of Automation,”, the edition, the 30th in the series, which is expected to hold on Friday, September 26, this year, will explore how organizations can protect credibility in a world where reputation can be amplified, or damaged, by automated systems.
“While automation promises speed and efficiency, it also introduces new risks, from algorithm-driven bias to the erosion of authentic human storytelling,” the event organisers stated.
Since its launch, EvaluatePR has become a global thought-leadership platform where communications, PR, and media experts debate the future of measurement and evaluation.
The September edition will bring together seasoned voices, including Steph Bridgeman, Media Intelligence Director at Experienced Media Analysts; Lukmon Oloyede, Managing Consultant at BrandArena Communications; Mayur Raja, Senior Manager, Operations at Onclusive India; and Petyo Bogdanov, Project Manager, Media Analytics at Commetric.
“These experts will unpack the realities of an industry at the crossroads of human judgment and machine intelligence,” the organisers added..
The event, open to communications leaders, analysts, and professionals across industries, offers an opportunity to rethink the role of reputation in a fast-changing, tech-driven media landscape.
Comments