BrandsTrack

    A new book,  aimed at helping  PR and communications professionals move beyond assumptions and perception-based reporting toward data-driven, objective-led measurement that commands credibility in boardrooms, has been launched.     Titled, “The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation”,  the book, authored  by one of Africa’s leading intelligence experts and PR Measurement authorities, PhilipRead More

In a landmark ruling that strengthens the regulatory powers of the Advertising Regulatory Council of Nigeria (ARCON), the Federal High Court sitting in Lagos has declared that ARCON has the legal authority to regulate advertising across all media platforms, including traditional outlets like print and broadcast, as well as digital and social media. The ruling was delivered by Honourable JusticeRead More

      The Federal Competition and Consumer Protection Commission (FCCPC) has described threats by WhatsApp to exit Nigeria, due to the Commission’s recent order, as a calculated move, aimed at inducing negative public reaction, and potentially forcing it to reconsider its stand.     The Commission, in a statement issued by its  Director, Corporate Affairs, Mr.Ondaje Ijagwu,  stated thatRead More

A global player in logistics business, and exporter, AAJ Express Logistics Limited, has lamented that the new tariffs imposed by President Donald Trump,   has begun to take its toll on exporters from Nigeria, as 70 percent of shipments from the country  to the United States are either been refused entry, or placed on hold, since the pronouncement. The logistics  company,Read More

    Stanbic IBTC Bank has announced its strategic sponsorship of GTR West Africa 2025, the region’s premier annual gathering for trade finance, supply chain, and export financing experts.     Tagged: “Financing Growth in West Africa’s Trade Epicentre”, the event set hold on April 24-25, 2025, in Lagos, the bank says,  is crucial as global trade patterns undergo significantRead More