The President, Media Independent Practitioners Association of Nigeria (MIPAN) Dozie Okafor has  commended the Advertising Regulatory Council of Nigeria (ARCON) on the annual industry summit, the National Advertising Conference (NAC), noting the industry would need more of such conferences to remain relevant.

 

 

Okafor, who stated this, recently, in Lagos,  stated that the present economic realities in the country had made it imperative for practitioners to interact and exchange ideas over industry issues.

 

 

While commending the organisers for the annual conference, which, he stated, had continued to attract stakeholders in the nation’s advertising ecosystem, the MIPAN boss called for an extension of the event, from a three-day programme to a week-long activities to enable practitioners have more time for robust interactions and discussions.

 

 

The President, Association of Advertising Agencies  of Nigeria (AAAN) and Chairman, Heads of Advertising Sectoral Group (HASG), Lanre Adisa, noted that the advent of technology had made it difficult for agencies to operate in silos.

 

 

“Advertising industry is tech-driven and no single regulator, agency or sector can drive it alone except through collaboration and synergy which is what the NAC platform is providing,” he stated.

 

 

In his presentation, Chairman, Planning Committee, NAC 2025, Tunji Adeyinka explained that this year’s conference, tagged: “Transforming Businesses and Creating Growth in Challenging Times”, and which is scheduled for  between November 12 and 14, will serve as an epicenter for marketing professionals, innovators, and business leaders from across the country, to share thought-leadership ideas and insights, aimed at shaping the future of marketing in Nigeria.

 

 

Describing the marketing communications industry as a catalyst for economic growth, Adeyinka therefore believed it has become imperative to ensure discussions at the conference are focused around that growth.

 

 

“ Though from the macro point of view we have indicators that show that the economy is stabilizing and also growing. But, we also know that in terms of transmitting this growth to consumers that is not happening yet, and that is why growth is a very critical discussion that we have made this conference 2025 about.

 

 

“Over the years, the NAC have tried not just to be a talk shop, but thought leadership platform and advocacy platform where we try to deal with critical industry issues, springing from the conference, especially with the support of the regulator, ARCON, the key backbone behind this conference,” Adeyinka said.

 

 

The Director General, Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, explained that this year’s edition of the conference would focus on how to transform and grow the business of advertising and marketing in the country.

 

 

According to him, critical industry issues discussed at past conferences provided some learning curves for stakeholders, especially industry operators, to enhance their businesses.